High-ticket items, unique products and services, software, hard cover books, and ebooks
can be difficult to sell unless you have a way to...
(a) reach a new audience
(b) target that audience, or
(c) present a compelling unique twist, USP, or news worthy angle.
You need to target customers who...
(a) Want what you are selling
(b) Are hungry for what you are selling, and
(c) can afford to buy what you are selling.
Press releases are a poweful way to get your information to the right kind of prospects,
easily and quickly.
Information sells and that's what we do best...
- We research your product, service or opportunity and
uncover the facts.
- We turn it into a compelling information piece.
- We make it informative and newsworthy.
- We optimise it for search engine inclusion, and
- We submit it to a wide variety of news outlets so you get
maximum exposure.
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To get your product, service or opportunity to the masses
via media outlets you need to get past a group of people called "gate-keepers."
These gate-keepers are often called editors, publishers or, in the case of talk shows and
radio stations, it might be the producer. These are the people that need to approve your
submission or it won't be included.
Your professionally written press release is yours to keep.
Many small business owners try to write up a news release and send it to the press
themselves, but very few "home-made" releases get included or any results at
all. If you want a news article published about you in the paper, in a magazine, or on the
Internet there are some pitfalls you need to avoid.
Here are some of the things that turn editors off...
- The release looks more like an advertisement than an
information piece.
- The release does not present anything that is
"newsworthy."
- The release lacks an interesting or unique angle.
- The release is not compelling enough.
- The release uses "hype" and exaggerations.
- The release is not written well.
- The release contains glaring spelling and gramar errors.
- The release is too long.
- The release is often written in the first person.
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This list is not exhaustive. There are many other facets
that turn editors off and any combination of these can send your release to the dud bin
faster than speedy gonzales on steroids.
Keep in mind that the purpose of a news release is to "sell" the media on the
idea that they should do a news story about you, your service, or your worthy cause. It
needs to be crafted in such a way that the first couple sentences grab their attention and
make them want to know more.
Another thing you need to keep in mind is that roughly 10
- 15 percent of the releases sent out on any given day get published, and if you do not
want yours to be lost in a sea of press releases then you need the services of people who
know what they are doing and guarantee your release will be published.
How do we guarantee your release will be published?
We use proprietary sources who already know us. We send your release to them and when they
see a release from us they take time to check it out.
Press release distribution?
We will create a release that is keyword rich then distribute the press release to all
on-line and off-line major media. We guarantee it will be published, including in Internet
publications containing a link back to your site.
Your Optimized press releases are included on search engine news services such as PRWeb,
Google News, Yahoo! News, Moreover, NewsNow, Topix, MSN News, Ask Jeeves News, Lycos News,
NewsKnowledge, NewsNow, and more. Releases are sent to XML/RSS syndication services
including Syndic8, MyYahoo!, MyMSN, Bloglines, NewsIsFree, Feedburner and Newsgator.
Releases are also indexed by all major search engines such as Google, MSN, Ask Jeeves,
Teoma, Dogpile, Yahoo! Search, and others. Popular news alert services including Google,
Yahoo!, Feedster, and others. We also send press releases to thousands of journalists and
e-mail subscribers who have asked to be kept informed about breaking news on select
topics.
Press releases are also sent directly to selected reporters and editors at the major
English speaking newspapers as well as to AP, UPI, Reuters, and other wire services
appropriate to the topic of the release.
Summary?
If you have a high-ticket item, new product or service release, news worthy product,
service or opportunity you want to reach the masses with, then this service is for you. It
works equally well with any news worthy item, even if it's a low-priced item. |
