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Advertising:
A Definition:

Source: Webster Dictionary:
Main Entry: ad·ver·tis·ing
Function: noun

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  1. The action of calling something to the attention of the public especially by paid announcements.
  2. The business of preparing advertisements for publication or broadcast.
  3. Salesmanship in print.

Advertising: The Purpose:

Source: JM Marketing:

  1. To display your offers to the widest possible audience.
  2. To reach your target market.
  3. To call attention to especially by emphasizing desirable qualities so as to arouse a desire to buy or patronize.
  4. To make something known.
  5. To promote, market, sell.
  6. To get on the customers shopping list.
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